By Mike CernovichIn the fall of 2016, Subaru was looking to make a comeback after nearly three decades in business.
A year earlier, the company had announced plans to bring the automaker back to the US.
Its new line of Subaru-branded cars and SUVs would be available on a limited basis in the US, where the brand has seen declining sales and falling sales in recent years.
Subaru’s US presence was a key part of the company’s turnaround plan.
In 2016, the brand was the largest vehicle brand in the world, selling more than 12 million vehicles.
But that didn’t stop US consumers from leaving.
In 2018, Subaru’s share of the US auto market plunged from nearly a quarter of the market to just 1.3 percent.
In 2019, Subaru dropped out of the top 10 most valuable brands in the industry, and its shares dipped even further, from more than a third to 1.1 percent.
That was the worst performance of any brand in history.
But then came the Subaru recall of more than 2 million vehicles in December 2019.
That led to the introduction of new models, such as the Legacy and the Crosstrek.
The automaker is now working to make up some of the lost ground.
In December, the Subaru brand was declared “corporate casualty” by the National Retail Federation, which represents nearly half of all retail companies in the country.
It cited “the risk that continued decline in sales could put additional pressure on consumer spending.”
Subaru has been working to recover.
The brand recently announced that it will launch a redesigned and redesigned lineup of vehicles starting in 2020.
The company is also launching new, high-end models.
This includes the Crosstour and Impreza WRX, which will be available in the United States, Europe, and Japan.
These will feature an all-new engine and transmission, a redesigned chassis, a new roof, and an interior that’s a blend of modern and classic.
And the brand will add a new, premium brand name to its lineup, which is expected to debut later this year.
But the company has a problem.
Subaru is losing market share.
In 2021, the US will be the fourth-largest vehicle market for Subaru.
And Subaru has struggled to make inroads in the market.
The Subaru brand has lost nearly half its market share over the last three decades, falling from 22 percent in 1970 to 15 percent in 2020, according to IHS Automotive.
But the company is making progress in the next few years.
In the past two years, Subaru has been able to sell some of its most premium models.
The WRX has been selling well, and the Imprezas have been selling very well.
However, Subaru hasn’t been able, or willing, to make some of these models competitive with luxury brands such as Mercedes-Benz.
And while Subaru has sold more than 20 million WRXs in the past decade, Mercedes-Buses are not yet competitive in the segment.
And while Subaru is trying to make it competitive with Mercedes-AMG and Mercedes-Porsche, these brands are not as well-known to US consumers as Subaru is.
Subaru will have to keep selling premium vehicles in order to make the brand viable.
This year, Subaru will announce a new model for the WRX that will be called the Impeccable.
The new model will replace the current Impecable.
It will feature a smaller, more efficient engine and a new chassis that will allow for more space in the cabin.
And it will have a larger rear seat, which would allow for better access to the driver’s seat.
The Impecca is expected by 2020 to start production.
The first Impececcable, which started in 2016, will be launched in 2021.